About the First Data FD35 Pin Pad

ElitePay Global offers a variety of payment-processing devices to meet the needs of its diverse client base. ElitePay Global provides access to such PIN devices as the FD35, which allows clients to accept a variety of card types securely.

The FD35 PIN Pad device focuses on convenience for the customer and security for the merchant. The device features visual prompts and audio and light cues to lead the customer through the purchase process, as well as an ergonomic key pad for ease of personal identification number (PIN) entry. The PIN pad links with merchant accounts via processor encryption.

The FD35 also offers customer information security as a supporter of chip technology. The credit card industry refers to these cards as EMV, which refers to the arrangement between Europay, MasterCard, and Visa that supports the embedded chip technology. The FD35 allows device users to scan these chips and verify the user’s identity, a required step for all holders of EMV cards. The device also accepts traditional and contactless cards, so that users can provide their customers with more options for payment.


Contactless Payment and Near-Field Communication Speed Up Transactions

ElitePay Global of Henderson, Nevada, provides a wide variety of payment solutions for businesses. To serve the needs of its customers, ElitePay Global sells a variety of point-of-sale equipment from brands like First Data, Verifone, Ingenico, and Clover. These payment-processing terminals are capable of accepting payment through standard card-swiping methods as well as contactless payment and other advanced methods.

Contactless payment is a relatively new payment option that is now available at many major retailers and businesses in the United States. Rather than swiping a card, customers who use contactless payment only need to hold their cards near a sensor on a point-of-sale device. In addition to contactless card payments, some point-of-sale terminals are also capable of receiving payments directly from mobile phones via Near-Field Communication (NFC).

Using contactless and NFC payments allows customers to complete their transactions more quickly, which is convenient for them and also beneficial to businesses. Major credit card companies, including Visa, MasterCard, American Express, and Discover, have all issued contactless cards to their customers.

ElitePay Global Facilitates EBT Payment Processing for Merchants

Located in Henderson, Nevada, ElitePay Global began offering merchant payment-processing services more than 25 years ago. In continuing its role as a quality provider of check- and card-payment services, ElitePay Global enables merchants to process many forms of consumer-to-merchant payments. In recent years, the company has recognized the significance of enabling its affiliated merchants to accept Electronic Benefits Transfer (EBT) cards for cash and food transactions.

Q: What is EBT?
A: EBT is the electronic payment transfer system utilized by both federal and state governments to deliver cash- and food-assistance payments to qualified recipients of Social Security benefits as well as programs like the Supplemental Nutrition Assistance Program (SNAP), the Special Supplemental Nutrition Program for Women, Infants and Children (WIC), and Temporary Assistance to Needy Families (TANF).

Q: Why is a merchant’s ability to process EBT card payments of significant benefit to both consumers and merchants?
A: From November 2013 through September 2014, it is estimated that nearly 50 million Americans will receive SNAP or cash-assistance payments via EBT. These transactions will conservatively amount to tens if not hundreds of millions of dollars. It is estimated that Social Security recipients will be paid upwards of $65 billion in the current fiscal year. Many of these recipients elect to receive their benefits via EBT cards. By accepting EBT cards for payment processing, both merchants and consumers benefit from greater convenience and lower transaction costs.

The Relay for Life Raises Money for the American Cancer Society

Henderson, Nevada-based payment solutions firm ElitePay Global provides a variety of payment-processing equipment and supplies to its customers. Now a successful and growing business with four nationwide locations in addition to its Nevada headquarters, ElitePay Global is able to allocate a portion of its resources to supporting the American Cancer Society.

The Relay for Life is a program of the American Cancer Society through which local groups can organize 24-hour fundraising events. At these events, teams of people walk around a track in shifts and take part in family activities and entertainment throughout the night. Since the relays are conducted by teams who take turns walking, individual participants do not need to stay for the entire night. Event organizers host fundraisers during the relays, and they also educate community members about cancer prevention.

Relay for Life events are local in scale, but throughout communities in more than 20 countries, over 4 million people participate in the program annually, placing it among the world’s largest cancer-fighting programs.

Security Training with the PCI Rapid Comply Program

Dedicated to meeting the payment-processing needs of small- and medium-sized merchants, ElitePay Global provides a variety of merchant support information on its website. As a part of this commitment, ElitePay Global directs clients and potential clients to the PCI Rapid Comply resource.

Sponsored by FirstData Corporation, the PCI Rapid Comply program helps merchants operate within the security requirements set forth by the Payment Card Industry Security Standards Council. This organization has compiled a comprehensive set of security requirements that all merchants must meet if they wish to accept payment cards. Merchants must also demonstrate their compliance via a self-completed annual questionnaire and must agree to a quarterly scan of network vulnerability, if risk factors suggest such a review process may be needed.

The PCI Rapid Comply program guides merchants through completion of the questionnaire. The program also includes a scanning tool in support of those vendors who are required to undergo the quarterly scan. Furthermore, the program allows users access to phone, chat, and email support. Any merchant charged a compliance service fee is eligible to use the program; participation fees appear on the merchant’s account statement.

How Credit Card Transactions Work

An experienced payment solutions company, ElitePay Global works with merchants to arrange payment processing in a convenient manner for both vendor and customer. ElitePay Global also offers merchant education to help clients understand the payment process.

A credit card purchase begins when the customer hands a card to the merchant or enters his or her information online. At that point, the selling organization requests authorization from the card issuer, then sends the transaction to its payment processor. The processor next takes control of the transaction and confers the information to the card network, such as Visa or Mastercard. The processor then sends the transaction to the issuer, which in turn transmits an authorization code.

Subsequently, the card network officially debits the issuer and credits the selling organization’s processor. The issuer is responsible for posting the transaction to the customer’s bill, and the payment processor for crediting the transaction to the seller. The processor charges the merchant for costs incurred in this process, which primarily consist of interchange fees due the issuer and assessment costs required by the card networks.

Payment Card Industry Compliance and Security Standards

Due to the threat of identity theft and compromised account information, ElitePay Global offers PCI compliance services to merchants, particularly small to mid-sized businesses. As a payment solutions company, ElitePay Global helps businesses protect themselves and consumers from credit card fraud by using hardware and software products that comply with the Payment Card Industry Security Standards Council.

In an effort to protect merchants and consumers, the Payment Card Industry (PCI) Security Standards Council serves as an organization comprised of representatives from major credit card suppliers who work together to standardize security initiatives. Merchants must comply with the security standards set forth by the organization, and they must prove they possess the required technology and understanding of security measures to maintain compliance during transactions. Validating a merchant’s compliance involves on-site audits and assessment questionnaires completed annually. Quarterly scans of a merchant’s electronic payment activity occur, as well.

To learn more about PCI compliance and standards and preventing payment fraud, visit the organization’s website at www.pcsecuritystandards.org.